There are quite a few places where you fashion has been mixed with accommodation, such as the Armani Hotel in Dubai, Versace Hotel in Australia and the Missoni Hotel in Edinburgh. Now highstreet fashion too is getting in the mix, and there could be some fashion competition for the Missoni Hotel in Edinburgh, now that Topshop plan to join force with budget hotel chain Travelodge.
A deal has been struck with the retail giant, Arcadia Group to open a hotel that will incorporate a branch of Topshop on the ground floor. Travelodge has announced plans to open a new hotel on Princess Street in Edinburgh and the joint venture with the Acadia Group will see a Topshop situated in the ground floor on the Capitals famous shopping street.
The Travelodge will have 96 and will be companies 13th in the city including one that is currently under construction on Queen Street another on of Edinburgh’s prime shopping streets. Both of the new hotels are scheduled to open in the summer of 2012, with the creation of at least 40 jobs.
According to Travelodge they have agreed a 35 year lease with Arcadia Group Ltd, which represents a £10m investment. Travelodge’s other hotel on Queen Street which has 85 bedrooms, is being funded by Standard Life Investments and is being built in a vacant office block owned by Standard Life’s UK Property Fund.
The hotel on Princess Street is a Category B listed building and was Scotland’s very first steel frame building. So there is a lot of history there.
Guy Parsons, Travelodge chief executive, said: “Growth in Edinburgh has been one of our major priorities. We have committed around £60m to new hotels in the city in the last few years. The demand for low cost, good quality accommodation in Edinburgh is a growing market and we are still looking to further invest in Scotland’s capital. Arcadia forward funding our new hotel in one of the most prestigious locations in Edinburgh just demonstrates how flexible the Travelodge development model is.”
The new hotel is great news for fashionistas, who will barley have to get out of their beds to go shopping in their favourite highstreet store. Plus it’s a great idea for those staying in the city and find themselves without the right outfit to wear on a night out in Edinburgh. If they are staying in the hotel you will be able to go and get a new frock whilst you’re getting ready, all without leaving the hotel.
However it all could prove too much of a temptation for some and you could find that your cheap room at the Travelodge comes with a heft hidden cost……. Clothes!