Travelodge, the budget hotel chain, who are normally known for their cheap city accommodation are looking to expand their reach to the countryside. The company has announced plans to open 37 new hotels that will this time be in the countryside, as they focus on expanding into areas near the UK’s 15 national parks.
Currently Travelodge have 475 hotels across the UK, Ireland and Spain and they are now looking to invest £135million to expand into the countryside, to cater for people looking for affordable accommodation in the countryside. They also are looking at increasing the number of hotels to 1,100 hotels and 100,000 rooms by 2025. Plus as part of this new development drive the company is undertaking, Travelodge has recently exchanged contracts on a hotel in Glossop in the Peak District.
The company which launched in the UK in 1985 are looking to secure sites in locations near to national beauty spots such as Aviemore in the Cairngorms, Betws-y-Coed in Snowdonia, Grasmere in the Lake District and Minehead in Exmoor.
According to Chief executive Guy Parsons many more Britons are holidaying in the UK now rather than abroad in a bid to reduce costs in this difficult climate, he said: “Traditionally, Britons have opted for a coastal or city break but as more Britons explore the UK they are rediscovering new holiday hotspots and, as a result, we have seen a significant surge in rural breaks.”
The company have seen an increase in visitors to the small number of rural hotels they currently have, these include: Barnstaple in Exmoor, Porthmadog in Snowdonia, Cockermouth in the Lake District and Scarborough in the North Yorkshire Moors.
The company’s new hotels will vary in size depending on location and will be anything from 30 bedrooms to over 100 bedrooms and it’s expected that the expiation will create more than 500 jobs across the UK.

