Before booking a holiday many people check out reviews of the accommodation they are planning on staying at to make sure there are no hidden nasty surprises and to make sure the accommodation is as good as it boasts on websites and brochures. Tripadvisor is the most popular review site and hotels from all around the world are featured, reviews on the site can make or break a hotel. So it’s no wonder some less than acceptable hotels are looking to undo any negative reviews on Tripadvisor with glowing reports, even if they may not be true.
Some guests have been bribed with cash or cut-price rooms in exchange for good reviews, so far around thirty properties around the world have been blacklisted because of their suspicious reviews. There seems to be a bit of a black market for good reviews on hotels and accommodation that isn’t up to scratch. The Office of Fair Trading said it would investigate if they receive any direct complaints. For the best part, Tripadvisor, will red flag any hotels that they consider have been placing, overly enthusiastic reviews on their site that could have been ‘interfered’ with. However it can be quite hard to tell considering there are nearly 45million reviews on the site.
Back in 2009 a company in New York was fined £200,000 for posting fake consumer reviews.
